Depois Expands into Africa After Record €160m Sales in 2025

Depois, a leading European technology firm, has announced its strategic expansion into Africa following a record sales performance of €160 million in 2025. The move marks a significant shift in the company’s global strategy and comes amid growing interest from African markets in digital infrastructure and innovation. The expansion will focus on key regions including Angola, Morocco, and Conacri, with a particular emphasis on enhancing local tech ecosystems and supporting digital transformation.

Depois' African Expansion Strategy

Depois has revealed plans to establish regional offices in Angola and Morocco, with additional partnerships in Conacri to drive digital innovation. The company is targeting sectors such as e-commerce, fintech, and smart infrastructure, which are central to Africa’s development goals. The move is part of a broader strategy to tap into the continent’s rapidly growing tech market, which is expected to reach over $180 billion by 2030. This expansion aligns with the African Union’s Agenda 2063, which emphasizes technological advancement and economic integration.

The company’s decision to enter Africa comes after a surge in demand for its cloud-based solutions across Europe. With a 40% year-on-year increase in sales, Depois is looking to replicate its success on the African continent. The firm has already signed preliminary agreements with local tech hubs in Angola and Morocco, aiming to co-develop solutions tailored to the unique needs of African markets.

Conacri's Role in the Expansion

Conacri, a key economic hub in West Africa, is set to play a central role in Depois’ African strategy. The city, known for its growing tech startup scene, has been identified as a strategic location for innovation and collaboration. Local officials have welcomed the move, citing the potential for job creation and knowledge transfer. The government of Conacri has also pledged support through tax incentives and regulatory reforms to attract foreign tech investment.

Conacri’s growing reputation as a tech-friendly environment has drawn attention from global firms. The city’s recent investments in digital infrastructure, including a new data centre and broadband expansion, have made it an attractive destination for tech companies. Depois’ presence is expected to further boost the city’s digital ecosystem and contribute to its vision of becoming a regional tech hub.

Implications for South Africa and the Continent

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The expansion of Depois into Africa is likely to have a ripple effect on South Africa, which has long been a regional tech leader. While South Africa’s tech sector remains robust, the entry of international players like Depois could intensify competition and drive innovation. Local firms may need to adapt quickly to remain competitive, while governments may need to refine policies to ensure a level playing field.

For the broader African continent, Depois’ move signals a growing confidence in the region’s potential. It also highlights the importance of infrastructure development and regulatory clarity in attracting foreign investment. As more global firms look to Africa, the continent must balance growth with sustainability, ensuring that technological progress translates into real economic and social benefits.

What to Watch Next

Depois’ next steps will be closely monitored by stakeholders across Africa. The firm is expected to announce more partnerships in the coming months, with a focus on expanding its digital services in key markets. Investors and policymakers will be watching to see whether the company’s model can be replicated across the continent.

For South Africa, the expansion presents both opportunities and challenges. While it could spur innovation and investment, it also underscores the need for the country to strengthen its digital infrastructure and regulatory framework. As Africa continues to position itself as a global tech player, the role of companies like Depois will be pivotal in shaping the continent’s digital future.